The Goal Model: Designing Business Decisions
The benefits map is a core product in Benefits Management. Yet organisations don’t map benefits as often—or as well—as they could. One reason is simple: it isn’t taught in enough depth. And because the Managing Benefits exam is multiple‑choice, practical mapping never makes it into the curriculum. In-house trainees often get no more than an hour of sticking Post‑its on a wall. As a result, a major chance to improve programme benefits slips away.
Over the years, I built up a book’s worth of insight into benefits maps: why we map, what a map should include, how to construct one, and who needs to be involved. I realised it’s more than a Benefits Management tool. It’s a strategic tool that works across the whole enterprise. In fact, it models goals more than it maps benefits.
No one, as far as I can tell, is teaching all of this. So I pulled everything together and wrote the book.
The Goal Model: Designing Business Decisions is now out on Kindle and in paperback.
About the book
Pictures and stories are powerful. Pictures that tell stories are even more so. The Goal Model is a rational business tool that leads you through the why, what and how of your strategic decisions, from identifying the concern that worries you to selecting the initiative that will fix it and mapping out the connections in-between.
David Waller is a long-standing specialist in Benefits Management. Drawing on 30 years of experience in shaping and delivering value from major UK programmes across both business and government, he brings real-world insights and examples that make the method easy to apply.
The Goal Model: Designing Business Decisions is a concise, illustrated guide to making good choices in a complex world. From pinpointing the concerns that matter most, to selecting the right initiatives and mapping the means, ways and ends that connect them, the Goal Model provides a clear path from problem or opportunity to solution.
If you are new to management, high enough to set corporate strategy, or somewhere in-between, there is something here for everyone working to add value to whatever you do.
