Welcome to Benefit of Experience

decision making made easy

Decisions are hard, probably because few of us get taught how to make them. By the time we face the big decisions, we are already set in the bad habits we've developed by simply living long enough.

Benefit of Experience is your decision-making toolkit. I started it for young people who are facing their first big decisions. I came to realise that there are plenty of not so young people out there who would also appreciate a few pointers.

This is my attempt to do some good from what I've learnt over the years. My approach is general enough that anyone can make use of it, no matter who you are or what background you come from. The whole point is that it gives you skills that work for any decision.

What this site is

A set of tools and guidance to help people make better decisions at any level, from personal choices to corporate strategy.

I want you to make good decisions that get good results (for your own definition of ‘good’).

What this site isn't

Mandatory, no-one's going to make you use this. Pick the bits you feel work best for you.

Guaranteed, the final decisions you make are yours alone. This isn't a silver bullet that kills your monsters and it isn't an excuse to abdicate your responsibilities.

The small print and how to get in touch

If you can take stuff from this website and apply it to your life or business, that's great. Please just let me know that you found it useful and acknowledge this site so other people can find it.

If you'd like to dig deeper or have a particular project that you think I can help you with, then please get in touch. Small bits of advice will be free but I'll have to charge if you want more of my time. My rates are reasonable, very reasonable if you're from a start-up or social enterprise. Email me at david.waller (at) keldale.com to see what I can do for you.


Cookies and privacy

Benefit of Experience is a product of Keldale Business Services Ltd. Information on how I manage your privacy considerations (GDPR and cookies) is held on the main Keldale site.